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Advertisers Want Do-Not-Track to Mean “Track the Hell Outta' Me!"


The Do Not Track standard has crossed into crazy territory

Summary: The advertising industry wants to change the definition of Do Not Track into something Orwell would be proud of. One influential member of the W3C working group says he’s lost the energy to go on. Is it time to kill Do Not Track?

In a sane world, telling a website “do not track me” would result in behavior that assumed the person making the request did not want to have unnecessary data collected about them.

But to the online advertising industry, that DNT:1 signal means, “Right, you’re one of those idiots who thinks this is about privacy. Now give me all your data. You’re welcome.”

I cannot make this stuff up. The representative to the W3C working group from the Direct Marketing Association (DMA) proposed this change the other day to the Tracking Definitions and Compliance section of the DNT standard:

Marketing should be added to the list of “Permitted Uses for Third Parties and Service Providers” in Section 6.1 of the Tracking Definitions and Compliance Document.


If you oppose online tracking, you’re un-American and you hate democracy. Also, the fact that big corporations can collect and collate personal data about you without your permission is a cornerstone of civil society, you communist.

Also, jobs.


  1. goldenplatform reblogged this from phoxbox
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