Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters
Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket—a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion.
The somewhat sinister-sounding “We Will Find You” campaign will place a GPS-enabled bar inside four versions of Kit-Kats. Inside the wrapper, it would look exactly like a regular Kit-Kat, according to the York Press newspaper, in the town where Nestlé is based. When the would-be snacker pulls a tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a “prize team” will locate this person within 24 hours and hand him or her a check for £10,000 (about $16,000).